Our goal was simple - get people in Haiti to use condoms.
Okay, so that wasn't so simple. We researched Haitian culture, and found that one of the underlying reasons that many people weren't using condoms was because they were afraid to talk to each other about it. So we developed a campaign to get people talking.
The concept behind the campaign was to partner with Haiti's largest cell phone provider to reward Haitians for talking about condoms by providing codes inside condom wrappers that gave free minutes.
This would coincide with a radio contest to submit the best audio spot for Sir Richard's Condoms.
Lastly we would provide jobs for condom ambassador's who would provide inexpensive condoms on tap-taps. (The colorful taxi's seen all over Haiti) Ambassadors would be given education to inform their clients on how to properly use condoms, as well as special shirts and messenger bags.
We had a lot of fun working on this project.
Okay, so that wasn't so simple. We researched Haitian culture, and found that one of the underlying reasons that many people weren't using condoms was because they were afraid to talk to each other about it. So we developed a campaign to get people talking.
The concept behind the campaign was to partner with Haiti's largest cell phone provider to reward Haitians for talking about condoms by providing codes inside condom wrappers that gave free minutes.
This would coincide with a radio contest to submit the best audio spot for Sir Richard's Condoms.
Lastly we would provide jobs for condom ambassador's who would provide inexpensive condoms on tap-taps. (The colorful taxi's seen all over Haiti) Ambassadors would be given education to inform their clients on how to properly use condoms, as well as special shirts and messenger bags.
We had a lot of fun working on this project.
